Tailwind Takeoff ‐ Showcase Marketing Assets

Opening Task — Entrance Ticket (15 Minutes)

Scholars complete a short individual entrance ticket on Schoology — no notes, no team consultation. The goal is to surface what each scholar actually carries about their brand before any production work begins.

Three prompts:

1. Brand recall — From memory, write your business’s name, one-sentence value proposition, and primary color + font.
2. The 5-second test — A specific visitor walks past your showcase table. Who are they, and what is the one thing they must walk away knowing about your business?
3. Audience specificity — Describe that visitor in one concrete sentence — not “teenagers” or “parents,” but a real person with an age, a reason for being at the showcase, and something they care about.

While scholars submit, instructor scans answers for:

• Teams with mismatched brand recall → priority circulation target later in class
• Vague audience answers on prompts 2 and 3 → push for specificity during the team huddle
• Teams whose value proposition and target visitor don’t logically align → flag for a one-on-one conversation

Team huddle (3 minutes): Teams compare prompt 1 answers at their tables. If the value proposition, color, or font isn’t identical across all members, they lock in an agreed version on a sticky note. That sticky becomes the team’s single source of truth for the rest of class — anything produced today that drifts from it gets flagged in critique.

Mini-Lesson — Three Asset Briefs (25 Minutes)

Instructor reveals today’s three deliverables on the projector:

Each asset gets a focused brief — roughly seven minutes per asset — covering format, job, constraints, and difficulty signal. The point is to put every asset on the table up front so that when teams divide work in the huddle, scholars know what they’re choosing.

Worktime (50 Minutes)

Required deliverable by end of Worktime: A working draft of the scholar’s primary asset — not polished, but complete enough that a teammate could give meaningful feedback on it. Specifically:

• Banner owner: rough layout with real headline, visual placeholder, color and font locked
• Flyer owner: front side complete, back side at least sketched
• Reel owner: timeline structured with all beats present, even if visuals are rough

Instructor circulation focuses on individual coaching:

• “Show me how this matches the sticky note.”
• “Mute it / step back / read it cold — does it still work?”
• “What are you stuck on right now?”
• “Whose feedback on your team would unblock this fastest?”

Teammates can be pulled in by the owner for quick gut-checks, but the default is heads-down on each owner’s own asset. Brand drift between teammates is a known risk during this block — owners are expected to glance at each other’s screens, ask each other quick questions, and self-manage alignment without a structured stop. Critique at the end of class will catch what they miss.

Break (10 Minutes)

Worktime Continued (30 Minutes)

Scholars continue on their primary asset. Goal is export-ready by the end of the block: print-ready PDFs for the banner and flyer, MP4 for the reel.

Built-in flexibility for early finishers:

• Scholars whose primary asset is finalized early move to secondary support on a teammate’s asset — assisting at the primary owner’s direction, not taking over
• Or pursue an extension: vertical reel cut, QR business card, A/B flyer variant

Built-in support for scholars behind:

• Instructor pulls scholars who are stuck into a quick triage: identify the single blocker, decide whether to simplify scope or pull in a teammate
• Teammates whose primary is done are redirected to support, not to take over

Round-Robin Critique Walk (15 Minutes)

Teams set up their station with the banner displayed (digitally on monitor), the flyer open on screen, and the reel looping in a preview window. Teams then rotate physically to other teams’ stations on a timer.

At each station the visiting team gives verbal warm/wonder feedback anchored to the rubric, addressed directly to each asset’s owner:

• One warm — what is clearly working (brand consistency, hierarchy, audience targeting, CTA)
• One wonder — what is unclear or missing against the rubric criteria

Each owner writes down the feedback for their own asset. No defending, no explaining — owners just listen and capture. Revisions happen tomorrow.

Instructor circulation prompts during the walk:

• “Are you giving feedback about the asset, or about the idea? Stay on the asset.”
• “Point to the specific element on screen when you give a wonder — vague feedback doesn’t help.”
• “Does the brand on this banner match the brand on this flyer? Say it out loud if it doesn’t.”

Closing — Proof Submission & Exit Ticket (5 Minutes)

Each team confirms their three exports are uploaded to the shared Drive folder using the naming convention:

{teamname}-banner.pdf
{teamname}-flyer.pdf
{teamname}-reel.mp4

Instructor will print proofs of the banner and flyer overnight. Tomorrow’s class begins with a proof review: owners inspect the printed proofs against what they expected on screen, mark revisions, and approve final versions for the day-before-showcase print run.

Individual exit ticket submitted in Schoology before leaving:

1. Which asset did you own as primary, and what is the strongest design decision you made on it?
2. Where did your asset drift from the team’s brand, and how did you correct it (or how will you tomorrow)?
3. What is one specific thing you want to verify on the printed proof tomorrow that you couldn’t fully judge on screen?

Showcase Marketing Assets Rubric

Instructor Notes